Identify your target audience
You need to take the viewpoint of the reader of your article to recognize the target audience you're trying to reach. Consider a SWOT analysis to see which audiences fit the content of the article you're writing.
Also, take a look at these factors when searching for the right target audience:
Demographics: This factor gives you a comprehensive look at an individual's age, annual income geography and educational background. For spacebar clicker example, you can target an article for women ages 18 to 35 living in the tri-state area if you choose to write it on beauty products, whereas you can target suburban men ages 35 to 54 on shaving products.
Behaviors and interests: You want to know what type of content a reader is interested in, so it's important to study industry trends in marketing and advertising to see what types of people interact with their brands regardless of the fact they're selling to them. One example can be a company that generates a lot of foot traffic at sporting events for a cause. Knowing what motivates readers to take action provides with you key details on how you can solicit action from them.
Buying habits: Data on customer trends separate those seeking to purchase a product from those browsing the internet. A company can employ targeted ads that persuade them to scroll back to their website, so you may need to check in with your company's marketing team or check for customer trends articles online to see what can be a contributing factor to them consuming a product. This way, you may know what elements can be insightful to your audience and writes content that meshes with what they purchase.
Topics: life style